ApprovedStrategy.com

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Your ideas are strong.
Your presentations should be too.
Start building decks that get things approved ✅

A complete methodology for industrial and B2B professionals who need to present strategy, attain budget, and get initiatives approved — built from inside a Fortune 500 company, not a consulting firm.

€200m

Scope of approved strategy decks behind this course

12+

Years at Schneider Electric Industrial Automation

100s

Executive presentations built, reviewed, and refined

🔒 FOUNDING MEMBER PRICE - CLOSES AT 50 SIGN-UPS

$97

$197 at launch Save $100

Join the waitlist and lock in your founding member price permanently. No payment now — your rate is reserved on sign-up and honoured when the course opens.

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Why I built this — and why it took 12 years

In my first year at Schneider Electric, I sat in a room watching a genuinely brilliant engineer present a €3M product initiative to the business VP. The idea was strong. The data was solid. The VP said: "Interesting. Let's schedule a follow-up to discuss further." The initiative was followed-up, but it died in that follow-up queue. It was never approved.The problem wasn't the idea. The problem was that the engineer had built a presentation about the product — not a presentation about the decision the VP needed to make. Nobody in the room could articulate what they were asking to approve. So they approved nothing.

"The most common reason a strong strategy fails is not the strategy. It is the inability to translate it into a message that produces a decision."

Over 12 years — leading product strategy, managing C-level strategy reviews, building decks on initiatives up to €200M — I learned what separates presentations that get decisions from presentations that get follow-ups. It starts before you open PowerPoint. It starts with the message.I never found a course that taught this from inside a company like Schneider Electric. Every course I took was built for consultants presenting to their clients — not for engineers and directors presenting to their own leadership. So I built it myself.

Three things most presentation courses never teach you

A preview of the thinking behind the methodology — and why it produces different results from every other approach.

INSIGHT 1

Your presentation problem is not your slides. It is your message.

Most professionals open PowerPoint and start filling slides. The result is a presentation structured around what they know — not around what the audience needs to decide. A deck built without a clear message produces questions, not decisions. The first thing this methodology teaches is how to write your core message in one sentence before touching a slide. That single step changes everything that follows.

INSIGHT 2

The executive reading your deck has 8 minutes. Structure for that reality.

A C-level audience does not read every slide. They scan titles, look for the conclusion, and decide whether to engage further. If your slide titles do not tell the story on their own, you have already lost half the room. This methodology teaches the discipline of the action title — a slide title that states the conclusion of the slide as a complete sentence, not a topic label. It is the single most visible difference between an amateur deck and a professional one.

INSIGHT 3

Build the ghost deck before you build the deck.

A ghost deck is a text-only skeleton — slide titles only, no content — that you build before opening PowerPoint. Read in sequence, it should tell the complete story of your argument. If the ghost deck does not hold together as a narrative, no amount of design or data will save the real deck. This technique is used by top strategy teams and is almost never taught in presentation courses. It is the fastest way to find structural problems before you have invested hours in building the wrong deck.

This course is built for you if...

You work in industrial or B2B technology

Manufacturing, energy, automation, digital technologies — you present to leadership inside your own organisation

You were trained technically

Engineer, scientist, systems specialist — you have deep expertise but were never taught to translate it for a boardroom

You need decisions, not follow-ups

Budget approvals, initiative sign-offs, strategy adoption — the stakes are real and the audience is senior

You want thinking, not tips

Not slide design. Not PowerPoint shortcuts. Not public speaking coaching. A complete end-to-end methodology

Built from real decks, not theory

🏭 Director of Strategic Marketing — Schneider Electric Industrial Automation (€2bn business unit)

Led end-to-end strategy development for C-level audiences on initiatives up to €200M. Drove implementation across 45 countries including go-to-market, commercial policy, and change management programmes. Participated in M&A due diligence and post-acquisition integration.

📡 Senior Offer Marketing Manager — IIoT Solutions

Owned the full product lifecycle and business model for 7 industrial software products. Led VIP presentations at international trade shows (Hannover Messe, SPS Nürnberg), and Schneider Global Innovation Summits. Adapted messaging and delivered product solution pitches to key customers.

🎙️ Global Training Manager — designed and delivered training for 1,000s of professionals

Built global training programmes in English and French for customers, distributors, sales teams, and product managers across emerging digital solutions. Translated complex technical concepts into accessible, actionable knowledge for technical and non-technical audiences worldwide.

🎓 BE (Hons, 1st Class) · PMP · INSEAD Leadership · HEC/École Polytechnique AI Programme

Technically trained engineer who crossed into strategy and commercial roles — exactly the background this course is designed for.

What founding members receive

Three additions exclusive to founding members — not available at standard pricing after launch.

📋 The Executive Deck Review Checklist

A structured self-review framework covering every stage of the methodology. Use it before every presentation to catch structural problems before the room does. Delivered immediately on sign-up.

✓ Delivered immediately on sign-up

🤖 AI Prompt Toolkit — early access

Structured prompts designed to work inside Microsoft Copilot, Claude, or any AI assistant your company has already approved. Accelerates every stage of the methodology without requiring new tools or IT approval.

✓ Delivered on course completion · Works in your company's existing AI tools

💬 Founding member Q&A session

A live group Q&A call with Arvin for all founding members — to answer questions, work through sample decks, and apply the methodology to your specific context. Founding members only.

✓ Scheduled after course launch · Founding members only

Arvin Pitt - Director of Strategic Marketing, Schneider Electric (retired)

PMP certification | HEC/École Polytechnique AI programme | INSEAD transforming leadership | BE (Hons, 1st Class) | Bilingual EN/FR

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The course launches shortly. Founding member pricing closes permanently at 50 sign-ups.
No payment now. Your $97 rate is locked in the moment you sign up.

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